Kuala Lumpur 2017 29th Sea Games

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KUALA LUMPUR 2017
Kuala Lumpur 2017 (KL2017) is the brand name of the 29th Southeast Asian Games and the 9th ASEAN Para Games. The Southeast Asian Games will take place between 19th and 30th August 2017. The ASEAN Para Games will be held from September 17th to 23rd, 2017.
The Games will coincide with the celebration of Malaysia’s 60th Independence Day as well as Malaysia Day. It will be the sixth time that Malaysia hosts the biennial games.
BRAND STORY
RISING TOGETHER maskhead

The theme of the Games is “Rising Together”, signifying the coming of age for Southeast Asia as a community. The region has come a long way in making its mark on the global stage and this is a time for us to come together to write the next chapter in our collective journey of peace, progress, and prosperity. Kuala Lumpur 2017 will be an important milestone in the ASEAN region as it will be the first SEA Games and ASEAN Para Games to be held after the formation of the ASEAN Community in 2015. It will be a further proof that sports will not only play a big role in bringing all the citizens of Southeast Asia together in celebrating our achievements and commitment towards sportsmanship, but it will also uplift and inspire the entire region.

LOGO

The logo is based on the famous Malaysian symbol which is the Wau Bulan, a type of moon-kite synonymous with the east coast states of the country. Graceful, beautiful, powerful and rising high above, the Wau establishes itself as something that uniquely represents the transcendent power of sports. The system of a combination of stripes and shards of colour is collated from the flags of all the Southeast Asian countries to create the Kuala Lumpur 2017 identity.

MASCOT

To personify and embody the spirit of the Games, there needs to be a mascot which is memorable and eye-catching. For Kuala Lumpur 2017, our mascot is inspired by the graceful and powerful Malayan Tiger. Rimau is gracious, friendly, competitive and athletic. Most importantly, Rimau is a true athlete.

RIMAU stands for RESPECT, INTEGRITY, MOVE, ATTITUDE & UNITY.

RESPECT

Respect your opponents, the officials and the fans. Uphold the virtues of the Games.

INTEGRITY

Honesty in respecting the code of ethics of the Games and the values that they embody.

ATTITUDE

Positivity, sportsmanship and friendship. Compete to win but win with honour.

UNITY

Come together as one celebrating the true spirit of the Games.