REBEL stands for quality, relentless innovation, and unique craft.
Fusing function with a masculine style, the Rebel is a worthy companion for the bold one living on the edge – a reflection of the Rebel man’s soul.
Never relenting, we created a limited-edition – an exclusive timepiece – which speaks to the drive inside all of us. Distinctly eye-catching, we made sure Rebel is deceptively practical and up to Swiss standards with the benefit of attainability. Triumph goes to the explorer and the trailblazer, though it never looked so clean.
The rebel man knows his purpose. His unrelenting drive and bold self-expression are exactly what makes him so irresistibly alluring, to inspire a bold and creative lifestyle – for both urban dwellers as well as for those who heed the call of the wild.
Let your new companion bring out what makes you uniquely Rebel.
At times, we all deal with self-doubt, yet the Rebel lives on. Strong, confident and daring, he makes every moment count.
What kind of REBEL are you wearing today?
SWISS AUTOMATIC MOVEMENTA twin brother of the legendary ETA 2824, this Sellita SW200-1 has a proven track record of accuracy and durability. It winds on your wrist automatically and purrs along at 28,800 beautiful beats per hour.
CASE DESIGN: DESIGN FROM SCRATCHNothing comes standard here at Rebel, and that includes our unique case design. Built for toughness and designed for good looks, it sits comfortably on your wrist above or (well) below sea level.
SWISS SUPERLUMINOVAWe’re not saying to leave the flashlight at home, we are saying that legibility comes easy on the Rebel AQUAFIN thanks to Swiss Superluminova. Go ahead and shine bright you crazy diamond.
SWISS MADE – LIMITED EDITIONGood is the enemy of great, and that’s why we settle for nothing but the best. When it comes to watches, great = Swiss. Designed in Brooklyn, built-in Switzerland. (Under the newest and most stringent regulations).
30 ATM/300M/1000FT WATER RESISTANTGo deep. Real deep. Rated to 30 ATM or 1000 feet. The Rebel AQUAFIN can take you farther than you could have imagined in the sea and on land.